Nicu Ilfoveanu (b. 1975, Pitești) is one of the most known artists of his generation. A referential name not only in photography where he is interested in urban and human periphery, but also in production of art books and design. The diversity of his preoccupations still remains profoundly aesthetical and conceptual. His speech about beauty is charged with tension and reinterpretation hence looking at his work we can lose ourselves in the history of image immortalisation. Documentary and personal altogether, his art generated a new way of looking at photography in Romania.